IMPORTANT NOTE:
The professor stated that the previous assignment you completed did not address the questions in
its full context. The thread discussion questions are an opportunity to go
outside the box to demonstrate your analytical, integrative, problem- solving
and critical thinking skills using the knowledge acquired in your readings. As
a result, it is very important to pay close attention to the questions and be
able to conduct your discussions in the context of your question. (I guess you deviated
and started discussing something that had nothing to do with the question). – Please keep this in mind when you complete
this week’s assignments for me.
You must expand your ideas further. Analysis must be
deep and very instructive.
ANSWER THE
FOLLOWING QUESTIONS. Each question should be answered in at least 250
words. Quality of content and use of course and
outside-of-course resources to support your position or analysis. The
answers should not be in the form of essay, just straight to the point- Work
must be original and cite your sources.
Please be sure
to answer the question completely but specifically in well-written complete
sentences.
Use
the attached lecture to help you answer these questions, and conduct your own
research
Chapter 3 – Strategic Marketing Segmentation
Competing in the single European market raises some interesting market
segment questions. Discuss the segmentation issues regarding this
multiple-country market.
Chapter 4 – Strategic Customer Management: Systems,
Ethics, and Corporate Social Responsibility
Discuss the value of considering CRM at different organizational levels.
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