Objective:
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development of a strategic marketing plan.
Expectations:
Assume that you have been hired as VP of Strategic Marketing for your team’s selected organization. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P’s of marketing. You will also present the strategic marketing plan to the board of directors of the selected company.
1 page for each bullet totally 4 pages
The Strategic Marketing Plan should follow the outline below:
Segmentation and Target Market
- Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.
- Ten Sources Utilized
Marketing Mix & Implementation Plan‘
- Development of Integrated Communication Strategies aligned with Strategic Focus – MUST include 2 social media platforms in this section (Twitter & Facebook )
- Development of Implementation Plan
Rubric
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Segmentation and Target Market – Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.
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