In this module, develop the Industry Overview and Product Differentiation section. It should include the
following:
1. Industry Overview and Product Differentiation
a. Industry: definition of the industry, shape of the industry, development of the industry
b. Products, pricing strategies, promotions/sales, placement and distribution
c. Define product and the value proposition.
d. Defining attributions with features, advantages and benefits.
e. Position versus the competition and with the target markets
0 comments