I’m working on a marketing question and need guidance to help me learn.
Case Analysis – Case 7 (Chapter 7, Cici’s)
Case Analysis: 2 of 3
In summary, we are learning how to analyze common business cases in different environments and how to manage them strategically to maximize profits and minimize negative possibilities. Not only will the Appendix: Case Analysis found in the back of our book help with writing about cases, but our Course Resources may have guidelines too. We are learning the basics of how to manage strategically and will gain experience in real-world situations.
CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point. For this HW case, answer the 15 questions. For the Minor, Major and Final Case Studies, the other additional questions will need to be answering. Following the pattern below shows what to expect later and will ensure your readiness for the next steps.
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1. Introduce the organization: basic facts and brief history |
Pg. 14 |
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2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database |
Pg. 25 |
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3. Who has succeeded and failed in the industry? What are the Critical Success Factors (or Key Success Factors)? |
Pg. 38 |
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4. What political/legal forces affect the industry? |
Pg. 55 |
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5. What economic forces affect the industry? What is the market structure? |
Pg. 62 |
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6. What social forces affect the industry? |
Pg. 81 |
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7. What technological forces affect the industry? |
Pg. 87 |
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8. What is the current firm-level or corporate-level strategy? |
Pg. 141 |
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9. What is the current business-level [generic] strategy? |
Pg. 172 |
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10. What is the organization’s financial position and financial strategy – how do they make and invest their money? |
Pg. 194 |
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11./12. What are the organization’s Strengths and Weaknesses? On what competencies should they build? |
Pg. 215 |
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13./14. What are the organization’s Opportunities and Threats? How should they address or overcome them? |
Pg. 217 |
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15. What strategic alternatives are available to the organization? |
Pg. 220 |
Instructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project. You are to write the research paper in accordance with the Appendix: Case Analysis found in the rear of your text, incorporating APA standards and citing a minimum of five (5) journal sources, and/or business trade resources.
For your HW papers, your paper submission should follow the below-stated composition and formatting guidelines; and be composed into a “Word Document.”
- Title page with your name, course, date, and an appropriate title.
- You can use single or double space, Times New Roman, and 12pt font.
- Support your position.
- When all is done, give a brief conclusion.
- Upon citing works, add a separate reference page.
These APA additions are NOT a part of the word count that should approximate 800-1000 words. Do not simply answer the questions; provide support and articulate a path forward.
Each individual will submit their paper to the Professor via the Assignment link.
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