“Business-Level Strategy” Please respond to the following:
e-Activity: Use the Internet to research a company with which you regularly do business or area regular customer. Focus on how that company relates to their customers.
1. From the first e-Activity, assess your satisfaction withthe company you researched and make recommendations about how that companycould modify its business-level strategy to both increase your overall level ofsatisfaction and to attract new customers. Provide specific examples to supportyour response.
2. Analyze the five business-level strategies to determinewhich strategy the company you researched most likely applies. Determine howyour experience with that company might change if it switched to one of theother four strategies (your choice). Explain your rationale.
“Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:
e-Activity: Use the Internet to research Apple’s strategy for competing against othertechnology companies.
1. From the second e-Activity and the case study, determinehow market commonality and resource similarity impact Apple’s competitivestanding in terms of its main rivals. Provide specific examples to support yourresponse.
2. Determine what additional steps Apple’scompetitors are likely to take and how Apple will most likely respond. Explainyour rationale
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