it would be best to take on a topic that is not huge (like a McDonalds, Marriott, etc.). You should select a company that has (recently) come to a “cross roads” in their strategic planning. Always good to compare one company to another. this document is to deal with a ‘Strategic Implications or Imperatives” that a company has recently chosen or is soon under taking. This is not a company profile or story, it is about a choice…a strategic choice.
The paper should include the following sections, introduction, environmental analysis, internal analysis, summary of situation, and recommendations for the future of the company. The paper should be double-spaced and 20 pages in total.
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