Situation:
Snapchat is changing its product / service to allow users to share content outside of the app.
see article on website:
https://www.wsj.com/articles/snapchat-cracks-open-…
Requirements:
Assess Internal Firm Environment
1. What is snapchat’s business model?
2. How big is the firm in term of revenue and profit?
3. What are the firm’s strength?
4. What are the firm’s weaknesses?
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