As of March 2018, Macy’s, Inc. operates 690 department stores in 45 states, Washington DC, and outside the USA in Colombia, Guam, Puerto Rico, China, United Arab Emirates, and Kuwait with third party license agreements. Headquartered in Cincinnati, Ohio, the company’s brands include Macy’s, Bloomingdales, and Bluemercury. Most stores are located in urban or suburban areas and include a mix of apparel, accessories, cosmetics, home furnishings and various other consumer goods. Macy’s reported revenues in excess of $25 billion in the year ending January 2017 deriving from 382 company-owned stores and the rest being leased
Provide the situational analysis of Macy’s along with background information about the company. Include following information
- The Environment – PESTLE Analysis
- Political environment
- Economic environment
- Social environment
- Technological environment
- Legal/Regulatory environment
- Environmental environment
- The Industry – Porter’s Five Forces Analysis
- Bargaining power of suppliers
- Threat of new entrant
- Rivalry among existing competitors
- Bargaining power of competitors
- Threat of substitutes
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