Option #1 Strategic Communication Campaign
For this project, you will be creating a proposal for a strategic communication campaign. This can be for any organization – one that you already work for, one that you’re familiar with, or one that you’re interested in. Your campaign should either be solving a reputational problem for the organization or creating an opportunity to enhance its reputation. Fill out the strategic communications plan template (Links to an external site.) made available from the W.K. Kellogg Foundation (click on “download resource“) or click on the link at the bottom of the page to access the template. Submit it for review. As a way of beginning to organize your thoughts for the portfolio project, fill out the strategic communications plan template (Links to an external site.) made available from the W.K. Kellogg Foundation (click on “download resource”) or click on the link at the bottom of the page to access the template. Submit it for review.
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