What is a business-level strategy?
What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?
What are the differences among the cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?
How can each of the business-level strategies be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?
What are the specific risks associated with using each business-level strategies?
What is corporate-level strategy and why is it important?
What are the different levels of diversification firms can pursue by using different corporate-level strategies?
What are three reasons firms choose to diversify their operations?
How do firms create value when using a related diversification strategy?
What are the two ways to obtain financial economies when using an unrelated diversification strategy?
What incentives and resources encourage diversification?
What motives might encourage managers to over diversify their firm?
What incentives influence firms to use international strategies?
What are the three basic benefits firms can achieve by successfully using an international business-strategy?
What four factors are determinants of national advantage and serve as a basis for international business-level strategies?
What are some global environmental trends affecting the choice of international strategies, particularly international corporate-level strategies?
What are the three-international corporate-level strategies? What are the advantages and disadvantages associated with these individual strategies?
What five entry modes do firms consider as paths to use to enter international markets? What is the typical sequence in which firms use these entry modes?
What are political risks and what are economic risks? How should firms approach dealing with these risks?
What are two important issues that can potentially affect a firm’s ability to successfully use international strategies?
Must be original and 100 to 200 words
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