What are the different methods (including ethical standards) used by firms to collect intelligence about their competitors?
Discuss the four parts of the external environmental analysis process.
Identify the five competitive forces and explain how they determine an industry’s profitability potential.
Define and describe the general environment and the industry environment.
Describe what firms need to know about their competitors and how this knowledge can be used.
Explain the importance of analyzing and understanding the firm’s external environment.
Define strategic groups and describe their influence on firms.
Name and describe the general environment’s seven segments.
Please post your discussion posts in 100-200 words or more, providing citations where appropriate.
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