STR 581 Alabama A&M University Magnolia Brands Business Case Study

Assignment Content

2. 
   
   Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.
   Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

   • How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
   • Who are Magnolia Brands’ major competitors?
   • What other factors are affecting the growth of Magnolia Brands?
   • What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
   • What are some of Magnolia Brands’ strengths and weaknesses?
   • How does the new show represent an opportunity in the home remodeling industry?
   • What challenges or threats might Magnolia Brand face?
   • What measurements can be used to determine if the new show is successful?
   • What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?

   Submit your assignment.

3. RUBRIC Wk 1 – Apply: Case Study Analysis – Magnolia
   
4. Rubric Details:

1. Introduction & Company’s History ( 20%)

2. SWOT Analysis Diagram (10%)

3. Internal Factors evaluation (23%)(within the company; work-life balance)

4. External Factors evaluation (22%)(Competitors

5. Conclusion and Competitive Advantage (20%)

6. Critical Thinking (2%)

7. Mechanical & Grammar (2%)

8. Information Literacy (1%)

TOTAL POINTS POSSIBLE– 60 points