Part 1:
For
this project assignment, you will use historical retail sales information to
determine if there is a clear relationship between mobile technology, sales,
and customer satisfaction. You will identify in the data set, specific
variables that underscore a correlation. Why is this important? Because you
need to understand what specific variables in your data set are related and to
what degree.
In
other words, you need to understand the drivers behind changes in revenue and
customer satisfaction. Since you will not have specific Gimball’s (name of
store/business) data to work with, you will model the relationships between
data available from the resources below and make an inference that you will use
for Gimball’s.
Your
task will be to build a regression model using Tableau and your source data.
Determine the relationship between mobile technology and retail. Create a
regression plot with two or more variables and demonstrate if there is
correlation between them. Export your plots from Tableau and include them in
your submission
Part
2:
Story
Points in Tableau allow you to create a compelling case for the audience. They
help you to walk the audience through the steps you took as you analyzed the
data. As an analyst, your ability to tell a story using data is an essential
skill and how well you are able to do this will influence others. Tableau
provides a feature called story points, which is perfect for telling your story
with data.
For
this lab assignment, you will select the data set(s) you chose in your analysis
in order to create your story and share compelling insights for Gimball’s. This
is where you show how you took the original dataset, molded into a format that
was useful, analyzed the data, and then determined insights based upon what the
data indicated. By going through these steps, you are inferring that if
Gimball’s takes the actions you recommend will lead to success and achievement
of its goals. The data will provide the detail, while the story points at the
top should reflect the key themes and insights.
Deliverable:
When complete, prepare a 5-7 page lab report that introduces the story points
and provides specific snapshots of the story points exported from Tableau as
evidence of your use of Tableau and the story point feature.
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