You are to use the table below to compare and contrast Coke and Pepsi on the following points:
Demographic, economic, and socio-cultural trends and changes. Explain how each organization has interpreted these trends and changes in its choice of strategy?
Is their strategy affected by the amount of advertising they do on television and the internet?
Choose one of these organizations that you think is currently positioned better and explain why?
What strategy would you recommend for the organization you chose based on recent trends and changes?
How can these strategies improve that organization’s image as a “corporate citizen” within the community?
Question
coke
Pepsi
Demographics
Socio-cultural
Economics
Advertising
Better Positioned
Recommended Stratgey for the better positioned
Recommended “Corporate Citizen” action for the better positioned
Grading:
Analyze the relationships between a firm and the political and economic forces within its community. (30%)Identify examples of good and bad business practices in the use of strategy design components. (30%)Use effective communication techniques. (20%)
References, no plagerism
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