Starbucks India project 1

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This assignment will be submitted to Turnitin®. Instructions Using your country and company selected and approved, assess the country as a potential market and site of operation. Assess the company strategy, as well as, strengths and weaknesses. Examine company’s competitive advantage to suit international operations. Include a paragraph or two for the following topics: Country’s political and economic forces of the selected country Country’s cultural and legal forces of the selected country Overview of the industry in your selected country Company’s mission, vision and competitive advantage Company’s current marketing and international strategy Main competitors in the selected country. Maximum length of paper 3 to 4 pages. Important Rules for submission of papers: Need to be submitted in Word or PDF format through Blackboard (late submission will not be accepted). Use APA format – double spacing, Times New Roman Fonts size 12 pts, 1’’ margins. Need to have a Title Page, Main Body, and References. You must use at least 3 different sources dated 2008-2019. You may use only one on-line source i.e. newswire, posting, or other such mass media undocumented Internet source (i.e. Wikipedia, Google, etc.) Other sources can be from hard copy or on-line professional journals, credible database reference sources, or books. Review the Academic Integrity Policy in the Student Handbook regarding penalties for plagiarism. Plagiarism is defines as “”intentional or knowing presentation of the work of another as one’s own without proper acknowledgement of the source.” (CPCC student Academic Integrity Policy). Examples of plagiarism include copying statements from a source and using them without proper use of quotation marks and citations; or copying so many words that it makes up the majority of y our work, whether you give credit to the author or not.

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