Starbucks global case analysis

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1. Watch Starbucks’ Investor Day 2018 (Links to an external site.)Links to an external site. (Links to an external site.

2. Understand Starbucks’ current global operations and strategy

Starbucks Global Responsibility Report Links to an external site.
Starbucks Fiscal 2018 Form 10-K.pdf Links to an external site.

Growth Plans (Links to an external site.)Links to an external site.

Market Saturation? (Links to an external site.)Links to an external site.

4. Browse Supplementary Materials

Coffee & Snack Shops in the US Industry Report. (This link may not work off campus, if you’re having problems accessing it go UNH Library page => Databases => Ibis World => Coffee & Snack Shops report) (Links to an external site.)

(Links to an external site.)
Example of Starbucks in EU (Links to an external site.)Links to an external site.

Commentary on Starbucks’ brand (Links to an external site.)Links to an external site.

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