2-2 How do you currently describe the business climate globally? What are the implications for the companies in the same industry as your group’s company (Starbuck Coffeehouse Company)? Explain why. Please explain and cite examples.
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3-1 The primary means for gaining and sustaining competitive advantages for companies are shifting downstream. Is that also the case in a circular economy? Explain and discuss these statements.
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3-2 Define and give an example of a “blue ocean strategy” in a digital economy.
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4-1 What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions.
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4-2 What is the “marketing mix” and why is it so important in strategy formulation and implementation?
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