Students will research a specific corporation and their processes from one of the case studies in the textbook. Based on that company’s industry and other general parameters of the project, students will begin to create a comprehensive issue analysis, which will include their customers, product offerings, costs of production, resource allocation, and profitability. Decision making and leadership skills will be addressed along with competitive business groups. This part of the essay will include some of the SWOT analysis of the company also. A comprehensive analysis of the industry, strategic groups, life cycle analysis, macro environment, competitive landscape, addressing the following concepts and issues: efficiency, economics of scale, mass customization versus mass production, Porter’s Model, competitive and comparative advantages and disadvantages. Students will explain some of the strategic points based on chaining, franchising, horizontal merger, vertical merger, and acquisitions. Product proliferation and capacity control will also be addressed here. Extensive research resources will be reviewed to plan writing on the role of technology, global strategy, integration, outsourcing, ventures and human resource planning.
MUST BE GRAMATICALLY CORRECT, NO PLAGARISM
IF YOU ARE NOT FAMILIAR WITH SWOT ANALYSIS, PLEASE DO NOT RESPOND!!!
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