Part one
SALES PRESENTATION TOPIC AND REFERENCE PAGE ASSIGNMENT INSTRUCTIONSOVERVIEWChemical
Dependency is an issue facing every community and the Patient Protection and Affordable Care Act (PPACA) initiated coverage for treatment which provided marketing opportunities for health care organizations.Choosing a topic early in the term provides you additional time to reflect on and prepare the sales presentation to the Employee Assistance Professionals within the organization. INSTRUCTIONSThe purpose of this assignment is to prepare you for your Sales Presentation Assignment – Final Submission that you will submit in Module 7: Week 7. Choose a topic focused on chemical dependency and create a reference page of at least 5 scholarly sources in current APA format. Topics includeA. A specific chemical dependency such as opioids, cocaine, marijuana, alcohol, tobacco, heroin, etc.B. The specific target audience needs to be mentioned, which as required in the Sales Presentation, is an Employee Assistance Professional (EAP) of a large organization.C. Biblical Integration- a verse with at least a sentence or two stating how the verse applies to the topic. i. For example why as Christians must we take on a subject of this mannerLength of assignment o One pageThe topic should have a brief paragraph outline what you a e planning to discusso Excluding cover/title pageo Reference page APANumber of citationso Five peer-reviewed sourceso One Biblical Integration Acceptable sources o Scholarly articles published within the last five years
Part two
SALES PRESENTATION ASSIGNMENT INSTRUCTIONSOVERVIEW
The final step in a marketing plan is the action of selling. This assignment connects the theory of marketing, advertising and selling to an actual experience of development and implementation of selling a healthcare service. There are three basic approaches that are utilized in the action of selling a healthcare service with the goal of obtaining a positive consumer response. INSTRUCTIONSDevelop a short sales presentation of 7–10 minutes about a chemical dependency program that you would make to an employee assistance professional of a large company using 3 different marketing sales approaches. Use YouTube or screencast to record your presentation and upload it to the assignment link. You may use graphics and images, but they must enhance the presentation and not detract from it. You will use an updated version of the reference list originally submitted in Sales Topic and Reference Page Assignment and must use at least 2 of those references in your presentation. Create a separate reference page slide using current APA format.Items to include are outlined as follows:Length of assignment o Develop a short sales presentation of 7–10 minutes about a chemical dependency program that you would make to an employee assistance professional of a large company. (Topic chosen in Sales Topic and Reference Page Assignment)Presentation addresses how the presentation would change using 3 marketing sales approaches: o The stimulus-response approach, o The selling formula, and o The need satisfaction method. Format o Use YouTube or screencast to record your presentation and upload it to the Sales Topic Presentation Assignment link.o Create a separate reference page slide using current APA format for the citationsNumber of citations o Updated version of the reference list originally submitted in Module/Week 4 and must use at least 2 of those references in your presentationo Acceptable sources o Scholarly articles published within the last five years
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