Executive Summary: Conduct a Market Research study. Choose a topic that is relevant to today’s student population. You will create a survey form and interview 50 SSC students, friends or fellow workers etc. about your topic. Then collect and summarize your findings and prepare a written report.
Instructions:
* Choose a topic of interest
* Create a survey form, containing 10-12 questions
* Attach a copy of the survey form to your final report.
* Using the form, interview 50 SSC students, friends or fellow workers etc.
* Collect and summarize the data
* Prepare a formal report with your findings (See format below)
Example:
Interview 50 SSC students about their post graduate academic aspirations
Sample Questions:
1. Demographics: Age, year in school etc.
2. Are they interested in completing a four-year degree? Yes___ No___
3. Would they consider remaining at SSC to complete their degree?
4. Would they continue on to a four year or post-graduate degree?
5. Would they choose to stay at SSC and complete their degree?
6. Why they would choose to go to another institution?
Report Format
* Write a formal report on your findings. (A NARRATIVE; not a POWERPOINT!)
* Use BOLD TYPE for the Paragraph Sections
* Use normal typeface for text
* Provide an Executive Overview
* State that management requested you to survey 50 people for the purpose of…..
* State your Purpose for conducting this survey in the overview.
* Re-state your PURPOSE at the top of the survey form.
* You want interviewees to understand what they are responding to
* Methodology: Provide a paragraph stating the method /manner you used to collect data.
* Summarize the results of each survey question in both a written and graphical manner, such as bar charts or pie charts
* Add percentages and actual numbers for each response
* Incorporate a bar graph or pie chart with each response
* Conclusions: Based on survey results what conclusions do you derive from the data?
* Recommendations: What recommendations will you make to management based on results?
* Attach a copy of your survey form to your report
* Reminder: State purpose of survey at the top of the form.
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