1. Strategic windows are vast periods of time during which the characteristics of a market and the distinctive competencies of a firm fit together well and reduce the risks of seizing a particular market opportunity.
True
False
2. The 8 value dimensions of sport to the community are Community solidarity, public behavior, pastime ecstasy, excellence pursuit, social equity, health awareness, individual quality and business opportunity.
True
False
3. Sports marketing research is the systematic process of collecting, analyzing, and reporting information to enhance decision making throughout the strategic sports marketing process.
True
False
4. The decision-making process is the foundation of our model of participant consumption. It is a five-step process that consumers use when deciding to participate in a specific sport or activity.
True
False
5. Marketing myopia is described as the practice of defining a business in terms of benefits sought by the customer rather than the goods and services.
True
False
6. Consumers perceive things in ways that are consistent with their existing attitudes and values. This process is known as consistent interpretation.
True
False
7. Participant consumption behavior is defined as actions performed when searching for, participating in, and evaluating the sports activities that consumers believe will satisfy their needs.
True
False
8. Demographic factors or variables, such as population, age, gender, height, occupation, and ethnic background, are also found to be related to game attendance.
True
False
9. Stadium factors refer to variables such as the newness of the stadium, stadium access, aesthetics or beauty of the stadium, seat comfort, and cleanliness of the stadium.
True
False
0 comments