Sports Management M5

Locate a client organization that needs publicity for a special event, program, or new venture. You should obtain the client’s permission to develop the publicity campaign and confer with the client regularly to evaluate their needs and assess your progress. From the beginning of this project, become very familiar with your client.

This Connected Learning project will be submitted in phases.

1. Proposal
2. Publicity Plan
3. Press Kit 1
4. Press Kit 2

Only one student in each group needs to upload the assignments although all group members are responsible for making sure this happens.

1. Proposal

For the proposal, you need to provide the following:

1. Identify your group members if you are working in a group.
2. Describe the client (include location), organization, its mission, and the nature of its services and/or products.
3. Confirm you have established contact with the client.
4. Describe the event, program, or venture you are publicizing.
5. If this event has taken place in the past, did it receive media coverage? If it did, elaborate on the type and quantity of coverage.

2. Publicity Plan

1. Audience: Describe your intended audience and the strategies you will use to reach them.
2. Describe your goals and objectives for the media relations plan.
3. Provide a list of appropriate media you intend to contact and a rationale for why you selected them. Describe the tactics and strategies you will employ to generate media coverage for your client.
4. Share a timetable for the publicity.
5. Establish a means to evaluate the effectiveness of your publicity. Your evaluation must correspond to your goals and objectives.

3. Press Kit 1

Share the following:

• The news release (include all the elements of the news release I provided in the sample media kit on Moodle)
• Feature release: research a number of feature releases and then provide a couple of sentences that summarize what your feature release will be focusing on. Use this as an opportunity to run your idea by me.
• Op-ed: read a number of op-eds and then provide a couple of sentences that summarize what your op-ed will be focusing on. Use this as an opportunity to run your idea by me.

4. Press Kit 2

1. news release (include revisions)
2. ANR
3. feature release
4. op-ed
5. fact sheet

Reply to comments on your colleagues’ posts and reply to comments on your own.