Reading 1: Nature of Sponsorship Exchange(Read pages 448 through 468 to be able to discuss sponsorship benefits sought by
sponsors/properties) ATTACHED READING BELOW. READ TO UNDERSTAND THE FOLLOWING QUESTIONS
Offer your response to the following two questions (in a minimum of 250 words for each question)
1. Coca Cola has been one of FIFA’s global partners for decades. What do you think is the most important benefit Coke acquires by sponsoring the organization and its events? Please explain.
2. Assume that you are selling a sponsorship for your local high school’s athletic department. What benefit would you emphasize most to your prospective local sponsors such as Dunkin’ Donuts? Why?
ALSO ATTACHED IS A WRITTEN ASSIGNMENT WITH 10 QUESTIONS THAT NEEDS TO BE ANSWERED (PLEASE ANSWER QUESTIONS AND SEND THE DOCUMENT BACK) OR GIVE ME ANSWERS WRITTEN OUT)
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