Pitch-An-Athlete Presentation
Building from your Pitch-An-Athlete Proposal (I attached it below), you will create a presentation (10 – 12 minutes in length) to pitch your athlete to the company that you were assigned. You will voice-record over
your PowerPoint slides for this assignment. The following must be included in your
presentation:
1. Provide a brief introduction to your presentation.
2. Provide a brief overview of your client.
3. Give a synopsis of the ethos of the company brand.
4. Provide a SWOT analysis of the company.
5. Based on your SWOT analysis, present your “angle/approach” for why your client
should represent the company.
6. Based on Week Eight’s lecture on segmentation theory, segment the target
audience for your campaign.
7. Based on Week Seven’s lecture on consumer behavior, describe your chosen
segment.
8. Build the connection/create the narrative between the two brands (your athlete
and the company).
a. Discuss the salient/relevant brand associations for your client (athlete) and
the corporate (company) brand.
b. Discuss the brand associations that your campaign will
create/enhance/alter/reinforce.
c. Be as thorough and specific as possible by connecting the athlete’s
experiences and what you can offer the company that other firms and athletes
cannot.
9. Present your campaign (i.e., what are you actually proposing for the company?).
10. Present marketing deliverables (e.g., commercial story board, print ads, radio ads,
social media promotions, etc.).
11. Specifics of the deal (i.e, amount of money, length of contract, terms, etc.). This
should be based on similar deals that other similar athletes have received.
12. Conclude by providing your contact information and thanking the company for
their time and consideration.
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