Intro: As we continue to push through challenging times, this final week we focus on the importance of Marketing and CSR!! Remember CSR, you will hear it again if you haven’t already!
Part 1: Click Here for Article #1 about the intersection of CSR and MARKETING.
https://www.digitalmarketing-conference.com/spy-bu…
Part 2: Follow Up Reading Completion Email: Compose an email that contains the following:
a) Subject Line: Week #12 Reading
b) In the body of the email, answer the following questions
1. What does CSR stand for?
2. What does CSR mean?
3. How did “Toms” use CSR to market their company?
4. Click Here to see this LinkedIn Profile. What is the (1) NAME and (2) JOB TITLE of this person?
https://www.linkedin.com/in/staceyullrich/
2. TOPIC OF THE WEEK RELATED ASSIGNMENT (10 points) (Due by Noon on Sunday 4/25)
Part 1: Search the internet for “Fifa’s My Game is Fair Play” campaign. Find 1 Article and read it.
Part 2: Search the internet for “NBA Cares” campaign. Find 1 Articles and read it.
Part 2: Compose an email to me containing the following:
a) Subject Line: Week #12 Related Assignment
b) In the body of the email, include the following:
1. Summary of Fifa’s My Game is Fair Play Program (4-6 sentences). Also include the LINK to the article you found about it.
2. Summary of the NBA Cares Program (4-6 sentences). Also include the LINK to the article you found out about it.
3. MULTIMEDIA ASSIGNMENT OF WEEK (10 Points) (Due by Noon on Sunday 4/25)
Intro: This week there are 3 short videos about CSR and Sports.
Part 1: Compose an email to me with the following:
a) Subject Line: Week #12 Multimedia
b) Click Here to access Video #1. What are 3 big brands are mentioned and what was their message in their Super Bowl commercials. https://source.wustl.edu/2019/01/washu-expert-supe…
c) Click Here to access Video #2. What are the 3 levers mentioned by the Nike VP mention? Click Here
d) Click Here to access Video #3. What is “NHL Green Week”? What are 3 elements of it that you see in the video?
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