Part 1: com/marketing-strategy/” target=”_blank” data-saferedirecturl=”https://www.google.com/url?q=https://foundr.com/marketing-strategy/&source=gmail&ust=1619262878040000&usg=AFQjCNFFVE6LNMNzKcdwGhNyavH8iJRwWw” rel=”noopener”>Click Here for Article about “How to Build a Marketing Strategy/Plan”
https://foundr.com/marketing-strategy (that is the link to article)
Part 2: Follow Up Reading Completion Email: Compose an email that contains the following:
a) Subject Line: Week #8 Reading
b) In the body of the email, answer the following questions
1. In your own words, Summarize the 5 sections below from the article? (summarize each way in 3-5 sentences, citing examples from the article.)
> KNOW YOUR TARGET CUSTOMER
> RESEARCH YOUR COMPETITORS
> CHOOSE YOUR CHANNELS
> BREAK DOWN YOUR SALES FUNNEL
> CREATE SMART MARKETING GOALS
2. TOPIC OF THE WEEK RELATED ASSIGNMENT (10 points) (Due by Noon on Sunday 3/28)
Intro: In the previous couple weeks you had Part 1 of your “Workshop” and “Event” Semester Assignments that were due. I wanted to follow up on that more this week because I think “Events’ are a very important part of your professional career to LEARN and GROW!
Part 1(Pick Event): Click Here for an article on 2020/2021 Marketing Conferences (some might have been cancelled because of covid). Browse through and PICK ONE to focus on.
https://www.brandpoint.com/blog/top-marketing-conf… (that’s the link)
Part 2 (Find a Featured Speaker): As you browse through you will see that these events will feature a speaker or multiple speakers. Find a speaker and then find them on LinkedIn. If you cannot find them on LinkedIn, then move on to someone else or even another event in the article. Grab that Linked In Link.
Part 3(Find Follow Up and Summarize Info on Speaker/Company): Learn more about the featured speaker. Search the internet and find ‘something else'(article, video, podcast, etc) where this person was featured OR their company was featured. The purpose of this is to find something that helps you learn more about this person AND/OR the company they work AND/OR the work they do in ‘marketing’. Summarize what you discovered in 4-6 sentences.
Part 4(Find Follow Up Info on Conference Topic): For this part, search the internet for some type of additional MULTIMEDIA(podcast, video) on a specific TOPIC of the conference. For example, “Social Media Marketing” might be one of the topics covered. You would then search the internet to find something about ‘social media marketing’ where you can learn more about it. It could include the person you chose or just be about the topic in general. Summarize what you discovered in 4-6 sentences.
Part 5: Compose an email to me containing the following:
a) Subject Line: Week #8 Related Assignment
b) In the body of the email, include the following for full credit
– Part 1: The EVENT you chose – Insert the Name & Link
– Part 2: The PERSON you chose – Insert the Name and Linked In Link
– Part 3: The LINK to the ‘Follow Up Info’ you found on this person/company along with a 4-6 sentence summary of what you discovered.
– Part 4: The LINK to the ‘Multimedia Info’ you found on the topic of the conference along with a 4-6 sentence summary.
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