Assume you are a new Marketing Data Analyst at the bank. You have been given the last year’s most recent data that describe whether customers are using online banking. Fortunately, you have just taken a class in Marketing Data Analytics. Your boss says that you can use all of the information from that class in answering the questions for this assignment.
To analyze these questions, use the Southwest Bank dataset. In this scenario, Southwest Bank has made a significant investment in online banking and is trying to decide if streamlining operations have had an impact on profitability. As a consequence of its investment, the Bank is also trying to decide which customers are most profitable and how to target them. It wonders about the role of demographics in determining its most profitable customers.
- Submit in Word format in 12 point type.
- Copy and paste SPSS output into the final document.
- Please answer the Southwest bank Final Case questions for this assignment, be sure to support your answers with data from the case.
- Label each question by question number.
- No length limitation.
- You are expected to use APA style citation and references.
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