Write a comprehensive paper to integrate and cite key terms and concepts in all five units of the course. The research requirement is at least two scholarly journal articles, and the course textbook (Strategic Management: Theory and Practice 6th Edition by John A. Parnell). Use “in-text” citations, formatted in APA style. A references page formatted in APA style is required as well. Your paper should contain a minimum of 1200 words (not counting the cover page and reference page). You must organize your work using headings formatted in APA style
- Write a brief (100-150 words) company background of Southwest Airlines.
- Describe Southwest Airlines’ organizational culture. Does the culture fit well with the organization’s strategies?
- Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary sources. Don’t summarize information from someone else’s SWOT analysis.
- Based on findings from your SWOT analysis, what strategies should Southwest Airlines pursue at the Corporate, Business Unit, and Functional levels of strategy? Explain fully.
- What is an appropriate organizational structure for Southwest Airlines? Explain fully.
- Does Southwest Airlines have a sustainable competitive advantage? Explain fully.
- How should Southwest Airlines prepare for major crises in the future?
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