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Southern New Hampshire University Negative Profit Discussion

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In this discussion, debrief your Competitive Round 1. What did you learn from your decisions and rationale for the solutions you implemented in Round 1? What do your reports tell? In particular, focus your responses using the following sections from the Foundation FastTrack: low-tech segment, high-tech segment, and perceptual map.

3-1 Discussion: Debrief Round 1

Jennifer Blevins posted Sep 15, 2021 9:10 AM 

As doing the round 1, I am still confused and trying to figure things out. I still feel like I am on shaky grounds when I try and look for all the reports and information. I am slowly understanding how to do the rounds and make changes. I have not made much changes but a few. I wanted to make sure that I can still make a profit and not lose to much money while doing it. I closed the stock at 10$ a share and the others closed between 13-15$. I am still learning how to read the reports and figure out how to make some more changes. The units I sold were only 375 units and 31% segment. The information for me was comparing to others as well and it was mostly the same. I am looking forward to learning new information as I continue with each round.

I am still new with all this and I may have lost money but I will make changes so that way I can get it back over time. I am learning new ways to make small changes to help gain more confidence and to help earn more profits. 

2nd classmate response needed

3-1 Discussion: Debrief Round 1

Kevin Davis posted Sep 16, 2021 8:01 AM 

Good morning all,

Takeaways from round 1 for me start with being torn from staying conservative or investing aggressively and hope my marketing and product development make me rich!  I reduced the size and added a bit of performance to Able while introducing a new product to best align and stick with my broad differentiator strategy.  I chose not to sell off any stocks, but did incur some long term debt.  At the end of the day my net profit was $3,194 and earnings before interest and tax landed at $5655.

One view I like is the balanced scorecard, and one I try to use at my current employer as well.  What I don’t like is my scores!  For Financial I am 8.4/25 with my biggest hits being profit and leverage.  I have to figure this out, unless it’s just a first round norm and it will stabilize/increase as my strategy gains traction.  That’s the tough part here I think, figuring out if it’s patience or you’re doing something wrong.  My contribution margin and days of working capital are really low, so a place to focus for round 2 for sure and then on the customer side it looks like I totally missed the mark on customer accessibility.  The other area that is a complete fail for me is employee productivity.  I believe this is me understanding the levers to pull and navigation of the CAPSIM dashboard.  I’ll research, implement my next strategy and come back strong in round 2.  

In FastTrack from a market share perspective I am doing pretty well in actual and potential and it appears I am leading a couple of those areas, so that seems promising.  I do believe that I am positioned appropriately on the perpetual map, but time will tell if I am accurate there or not.  For some reason I am missing the mark on the actual vs potential market share which leads me to believe I am off with marketing or pricing.  I’ll dig back into that.  I have a few ideas for round 2 from a business strategy stance and I have some work to do on researching the levers and CAPSIM feel overall.  I’m about 80% there, but for this next round I believe it is critical I figure it out and make the rubber hit the road.  Good luck all!

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