In this journal, you will have the opportunity to reflect on your experience with healthcare in identifying the unique aspects of healthcare marketing.
After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
- Was this a discretionary purchase? Explain.
- Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
- How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to
illustrate.
4. How does looking at your experience help you to understand healthcare consumer behavior?
Journal activities in this course are private. Only the instructor can view and comment on your assignments.
http://www.tedmed.com/talks/show?id=7317 this the link
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