Southern New Hampshire University Brands and Networks Discussion

First, review Chapter 5 in the textbook, read X Games at 20: The Evolution of Action Sports and watch the video X Games Xplained. Next, in your initial post to this discussion, address the following:

• What consumer audience is ESPN targeting with the X Games?
• What are some ways that ESPN positioned the X Games to appeal to its targeted consumer audience?
• ESPN is best known for its television networks, which could be considered one product segment. The X Games could fit into another segment, events. Why do you think ESPN would want to focus on different segments instead of just one?

Reference the textbook, article, and video as appropriate in your initial post. Feel free to consider additional sources as well. In responding to your peers, comment on any ideas that they had that you had not previously thought of.

To complete this assignment, review the Discussion Rubric document.