What to Include in your Social Media Proposal:
Your Goal: To Create a Social Media PR campaign for a company.
@KeanPrssa Instagram Account
Business Goals:
What are your clients’ business goals? What does success look like to them? Each client has a different background, different social media accounts, and different demographics of clients– one size does not fit all. You can look at the company’s strengths and work off of them.
Think S.M.A.R.T.
Specific
Measurable
Achievable
Relevant
Time
Social Media Goals:
What do you hope to achieve? Be Specific. Who will the audience be? How will you use social media to achieve those business goals? How can they build off of this in the future.
Your Team
Who will be working with you? Do they have any particular strengths? Adds human element.
Tactics and Scheduling:
What is your plan? This is where you entice us. How and when are you carrying this out? What are the activities you are including? Are there particular days of the week you are doing certain things? Are you planning on taking on one week long campaign/idea and switching it up, or are you implementing the same strategies throughout the 7 weeks ? Are you including calendars and schedules?
Things to also consider:
- What type of content will be created
- Social promotions and campaigns
- Hashtags & Tagging Audience
- Analytics- Daily? Weekly?
- Monitoring
- Engagement
- Lead generation
- Timing
Example: (Do not copy/paste this into your proposal) We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.
(Anticipated) Results:
What results do you hope to achieve? What are your objectives/goals/evaluations measuring success? Discuss how and when you will monitor and evaluate activities? What methods will be used. Who will carry out each evaluation and when?
Above is the criteria that we need to follow to make a presentation. I have prepared a word document and attached it.
I need you to make a presentation using supporting the word document, with speaker notes. You will have to provide a presentation for the proposal and a word document with the speaker notes, (what the speaker has to exactly read while presenting the slides).
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