Textbook(s) Tuten, T.L., & Solomon, M.R. (2015). Social Media Marketing. Thousand Oaks, CA: Sage (Word count1, 250) 3 scholarly sources, APA guidelines, correct grammar and punctuation marks. Make sure you proofread your material before sending it to me. The book must be used as one of the references. References go after each question. Make sure you answer all parts of questions. 1. Read the content about Chipotle’s social media marketing in the “From Bytes to Bucks” and “Show Me” boxes in the text. Explain the zones of social media marketing Chipotle utilizes. Are these the best zones to meet its objectives? Explain. 2. Use Table 1.2 to identify the types of media Chipotle is using with its social media marketing campaign, The Scarecrow. Explain how each type is used. 3. If you were to give Chipotle suggestions for moving forward with its social media marketing, based on what you learned in unit 1, what recommendations would you make? .
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