SNHU Thank You Mom Marketing Campaign P&G Commercial Analysis Discussion

First, read Chapter 13 in the text and watch the following commercials:

P&G Thank You, Mom – Strong | Rio 2016 Olympic Games
2016 Olympics Coca-Cola Commercial: Olympic Actions
OMEGA – Recording Olympic Dreams Since 1932

Next, choose one of the three commercials and in your initial post to the discussion, address the following:

• What segment of the Olympic audience was the advertiser trying to reach?
• Did the ad you chose use an athlete endorsement? If it included an endorsement, do you think the ad would have been as effective without it? If it did not include an endorsement, would including one have made the ad more or less effective? Explain your reasoning.
• Do you think the commercial was an effective promotion for the advertiser? Why or why not?

Be sure to identify which commercial you chose in your post. In responding to your peers, discuss any common marketing strategies you identified among the three commercials, and comment on any insights you learned from reading your classmates’ posts.