Part One:
After completing the Industry Attractiveness and Competitive Strength Assessment as a team, elect one team member to post your results to the discussion (click “Add Attachment” in the post and include the team name in the title (i.e. Team #: Lesson 2 Discussion).
- What are the results of your team’s Industry Attractiveness and Competitive Strength Assessment for SWA in the domestic airline industry? According to the grid on the back of the assessment, what is the likelihood of success for SWA in this industry?
- What is SWA’s competitive business strategy? What are SWA’s sources of competitive advantage or core competencies?
- To what degree are any of SWA’s sources of competitive advantage sustainable? Can competitors easily duplicate the value-creating skills/core capabilities or superior assets that have driven the firm’s success?
- What are the most important challenges that SWA is facing over the next 2-3 years? How can the airline successfully manage continued growth in international markets while leveraging its core capabilities and unique culture?
Part Two:
On your own, read your fellow team members’ postings and comment on two which particularly resonate with your work experience or analysis of the case.
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