Question 7:
In the Appendix (Chapter 16 “Appendix: A Sample Business Plan“), you will find the business plan for Frank’s All-American BarBeQue. This plan examined several possible locations for a second restaurant.
Frank and Robert considered several factors when evaluating alternative towns as possible locations. Some of these included population size, average income, travel times, and percentage of population. Based on the data, they selected Darien, Connecticut.
Do you agree with the decision? Why or why not? Do you think other
factors should have been considered? If yes, what would you recommend? If not, why?
| 5.0 Pts Full marks Excellent response demonstrating a very good understanding of the various concepts and application of these to the case study. Answers all sections of the question in detail with explanations (Do you agree with the decision? Why or why not? Do you think other factors should have been considered? If yes, what would you recommend?) | 4.0 Pts Good Response A good understanding of the concepts and demonstration of the use of their use showing relevance to the case study. Answers all sections of the question, (Do you agree with the decision? Why or why not? Do you think other factors should have been considered? With an explanation for the part if yes, what would you recommend?) May require more explanation and/or analysis. | 3.0 Pts Satisfactory A satisfactory understanding of the concepts and demonstration of the use of their use showing relevance to the case study. May not answer all sections of the question, or required more explanation (Do you agree with the decision? Why or why not? Do you think other factors should have been considered? If yes, what would you recommend?) | 2.0 Pts Fair May not fully answer the questions asked and/or is limited in the analysis required. | 1.0 Pts Makes an attempt | 0.0 Pts No att |
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