- Relevance – the content is relevant to the topic. The content demonstrates an understanding of the subject being discussed.
- Professionalism – the content is presented in a professional manner, with the topic introduced, supporting content provided, and conclusion to finish. Content is written in your own words and in-text citations (textbook and other) and a reference are provided.
- Critical thinking – the content demonstrates that you thought about the topic, what it means, and you included your opinion (agree/disagree) regarding the assumptions.
Vision statements are future based and mission statements are current based (Kandampully & Solnet, 2018).
Consider the theory presented by Kandampully & Solnet (2018), Chapter 5 as you:
- Choose a tourism organization. Identify its mission and vision statements as direct quotes (in quotation marks and with an in-text citation/reference) at the end of your post. The mission and vision statements will not be part of your 300 word limit.
- Do you feel that the mission statement is present-based and conveys why the organization exists to both internal and external stakeholders? Please explain.
- Do you feel that the vision statement is future-based and inspires and gives direction to the employees of the organization? Please explain.
- Do you feel that the vision statement is relevant in COVID-19 times? Please explain your position.


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