Show What You Have Learned by Being a Thought Leader

Show What You Have Learned by Being a Thought Leader

Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem.

For Part 1, you will write a article where you will demonstrate your thought leadership by the following aspects of storytelling as it relates to sales and marketing:

• How storytelling in business can drive better results.
• How to choose the style in which you tell the story.
• How to use a springboard story to communicate a complex new idea and inspire action.
• When it is appropriate to tell the story of who you are .
• Distinguish the different types of organizational values.
• The different patterns of working together; include work groups, teams, communities, and networks.
• Why knowledge-sharing stories tend to be about problems and have a different pattern from the traditional well-told story.
• How to share visionary stories although they can be difficult to tell in a compelling manner since the future is inherently uncertain.

For Presentation, using what you have prepared for Part 1, create a presentation that summarizes and explains aspects of storytelling as it relates to sales and marketing.

Put together a PowerPoint slideshow, including text, graphics, visuals, etc., that should be effective in helping your audience (instructor and classmates) understand your presentation.