shopping experience and understanding

The theories and concepts we will explore this term are valuable in figuring out why people buy what they do. This project will help you figure out why YOU buy what you do!

• Review your log, the codes you developed, and the memos you wrote.
• Create an oral and visual presentation (e.g., powerpoint) about your shopping experiences this term. Include:

• A report on your shopping experiences.
  • Examine the channels you use, the times you shop, and the intentions behind your purchases. Consider what kept you from buying things you were thinking about but didn’t buy.
    • What patterns do you see in your shopping behavior? What are the most commonly repeated codes in your notes?
    • Think about things like:
      • Did you buy for yourself or other people? Did you only buy at certain times? Did you buy more of one type of product than another? Did you shop in certain stores for certain products? Did you identify one reason for buying more than any other? Did you favor certain channels or certain categories?
  • This section should include facts only.
• Discussion of your report
  • Now that you’ve seen the report, what do you think it all means? Why do you think you shop this way? What do your shopping behaviors say about you? Address the most important points of the report.
  • Link your experiences to 2 theories or frameworks that will help explain or add context to your conclusions
    • You may apply theories we have not covered in class, but at least two from class are required.
    • Describe how each theory/framework you have selected adds to the understanding of your shopping behavior.
    • Use examples of your shopping behavior to support the theories/frameworks you are applying. Explain how the examples illustrate or relates to the theory/framework.
    • Further reading about each theory you apply will likely be necessary.
• Conclusions about your shopping habits and implications for the future
  • Place the data in context. How was this process meaningful to you? How can this study apply to the future? Who might find this study relevant?
• Works Cited slide
  • Use APA format.
  • List only references you cite.
  • You must have a minimum of 5 references.

Notes:

Prepare to speak for 15 minutes with an additional 5 minutes for questions. Points will be deducted if the presentation is significantly longer or shorter than the allotted time.

Practice any tricky pronunciations ahead of time. Points will be deducted for mispronunciations.

Fashion is a visual discipline. Our powerpoints should have more visuals than other fields.

• Each slide should have one main idea, a maximum of 4 bullet points, and a maximum of 6 words per bullet point.
• Use bullet points instead of sentences
• Use key words and deliver the rest of your content verbally
  • Your powerpoint should not be able to replace you!
• When possible, translate your data into charts or graphs.
• San serif fonts are easier to view on a screen than serif fonts.
• Be aware of the color contrast between your text and background. If the contrast is too low, it will be hard to read
• Keep your font size in the range of 28-40 point.
• Make sure there is enough dead space. Leave room between each element.
• Professional writing, spelling, and grammar are required.

• Have at least one image for each main idea. Images must be clear, not distorted or blurry, and labeled appropriately.