Students will complete a written individual case submission on The Walt Disney Company: Its Diversification Strategy in 2020.
Executive Summary
Problem Statement or Task as Hand
Background and Mission of the Company
External Analysis consisting of: PEST, Porters, Competitor Analysis (SOAR), Factors Driving Change
Identification of Strategy they are pursuing with justification
Assessment of the Strategy
SWOT, KSF
Financial Analysis
Alternative Analysis (Pros & Cons)
Recommendation with Justification
Action Plan with Timelines and Benchmarks
Contingency Plan
The expectations are you will use the text to complete the analysis work. For example, the book offers numerous analysis tools, and to earn an outstanding grade, you must apply the appropriate techniques to the case. The bolded sections highlight the areas which will be worth the highest weight in grading.
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