Select the correct answers, visual communication in the media 7 questions

1.

This advertisement is by the Children’s Defense Fund, an American child advocacy and research group. This message says “Cutting him off from the budget now costs all of us later.” The text warns that “eliminating early education investments now would increase his chances of going to prison later by up to 39 percent. And paying for that prison will cost us nearly three times more a year than it would have cost to provide him with a quality early learning experience.” Investigate the cognitive strategy that best explains the response from the target customer.

Select the correct option.

Select one:

a. The horror of children in physical danger is visually highlighted.

b. It traces the problem to the source very effectively.

c. It brings a visual humor to lighten the situation.

d. The incongruity of the face and the body drives home the message.

2.

This advertisement is part of a campaign for the Playland amusement parks, with the message, ‘Fear Made Fun.’ Which of the following best interprets the cognitive response from the target audience?

Select the correct option.

Select one:

a. It taps into common experiences of fear to connect to the message.

b. It is a deliberate attempt to mock the common fears that people have.

c. It uses humor to gently suggest that fear can be exhilarating too.

d. It uses similarity to common causes of fear to visually stimulate the viewer’s engagement.

3.

This is a classic advertisement for a well-known soft drink. The product’s target customers are teenagers, young men and women. Which of the following best explains the cognitive strategy of this advertisement to persuade the target audience?

Select the correct option.

Select one:

a. The headline and logo placement direct attention to the product.

b. The outdoor location implies freedom and joy for the target group.

c. The prominent size and red color of the product logo stay longer in memory.

d. The expressions of the group imply that the product is a source of happiness.

4.

This is an advertisement by PETA (People for the Ethical Treatment of Animals), the animal rights organization, featuring a popular rap singer, Wacka Flocka. Investigate and identify the strategy used here that best explains the cognitive response from viewers.

Select the correct option.

Select one:

a. The cute puppy triggers feelings of warmth and possession.

b. The emphasis on the word ‘cowards’ makes it stand out.

c. The use of a popular icon provides credibility to the message.

d. The contrast of a tough guy and a soft pet is memorable.

5.

This is an advertisement from a group that works to conserve endangered rhinos. The message says, “Nothing we do will ever bring them back.” Which of the following best conveys the viewer’s cognitive understanding of the situation?

Select the correct option.

Select one:

a. The zebra as a promoter attracts attention because of the visual incongruity.

b. It uses sarcastic humor to draw attention to the seriousness of the cause.

c. The visual message implies that this issue cannot be easily fixed.

d. The use of other animals in the promotion implies that all of them are in danger.

6.

This is an advertisement from a maker of fashion clothing with the message, “Choose your playground.” Investigate the strategy used at a cognitive level to persuade customers and select the best option.

Select the correct option.

Select one:

a. It suggests that wearing trendy clothing is the only way to be successful.

b. It suggests that fashion will enhance your character qualities.

c. It offers reassurance that the clothing can make anyone more sociable.

d. It suggests that the product has the power to create romantic situations.

This is an advertisement by a well-known company that sells fashionable clothes, with the message, “Colors of domestic violence.” Investigate the cognitive approach of this advertisement and identify the best response from the target audience.

Select the correct option.

Select one:

a. It suggests that domestic violence is no hindrance to being fashionable.

b. The white background enhances the faces and the message.

c. The shocking facial injury marks make it easier to recall.

d. The use of ordinary people, instead of models, makes a big impact.

This poster introduces a new brand of coffee. Analyze the cognitive strategy and determine the best response from customers.

Select the correct option.

Select one:

a. The different images convey that it’s a product suited for all kinds.

b. It connects strong or soothing experiences with the product’s effects.

c. It implies that it is for those who enjoy sensory stimulations.

d. The small coffee cups suggest that the product is concentrated.