STRATEGIC REPORT FOR COMPANY X •
Select any company (feasible within time and resources available). The chosen company cannot be the same one that the student is using for the Management Project module, neither one that has been used for a substantial project in another module.( not more than 3,500 words)
COMPANY BACKGROUND
– Vision
– Mission
– Current Strategy Deployed
– Current Financial Position
GENERAL EVALUATION
– Market size, growth and share
– Degree of Turbulence
– Summary Report (Analysis)
MACRO ENVIRONMENTAL ANALYSIS
– PESTEL Analysis
– Summary report (Analysis)
MICRO ENVIRONMENTAL ANALYSIS
– Internal Analysis – Resources and capabilities (Tangible & Intangible, Hierarchy of Resources)
– VIRO/VRIN Framework – Performance Analysis
– Summary Report (Analysis)
INDUSTRY ANALYSIS
– Growth Analysis – Industry Life-cycle Analysis
– Key Factors of Success (Identify 5 key factors of success for the industry)
– Competition Analysis – Five Forces Analysis
– Co-operation/Network Analysis – Four-link Analysis
– Analysis of Immediate Competitors (based on resources and position in the market)
– Summary Report (Analysis)
CUSTOMER ANALYSIS
– Demand, Segmentation and Positioning
– Summary report (Analysis)
STRATEGY FORMULATION
– SWOT Analysis (Identify 5 key variables for each)
– Generic Strategic Options
– Market/Product Matrix Options
– Expansion Matrix Options
– Evaluation of the strategies (use the six criteria to evaluate the strategies)
– Summary Report (Choices) (Analysis)
IMPLEMENTATION
– Monitoring and Control (Setting deadlines, budget, key milestones to be achieved, who will be responsible)
RECOMMENDATIONS (You as a consultant recommending to the CEO of your company)
CONCLUSIONS (Summing up of your report – NOTHING NEW SHOULD BE ADDED)
LIST OF REFERENCE
APPENDIX:
– Financial Statement – Balance Sheet. (Only 2 -3 pages)
– Turnitin full report
0 comments