Watch Dr. Wei’s presentation about Segmentation/Targeting/Positioning and Marketing Research. Take notes that will help you complete this Journal Entry. Answer question below and paper needs to be in APA format.
1. Why do Marketing Research? Dr. Wei talks to you about the reasons. Please list the reasons with explanations.
2. Dr. Wei introduced herself to this class. What did you learn about her from this introduction (i.e.,where born, where educated, where received her education, and her background in teaching).
3. Dr. Wei talks about requirements of Market Segmentation and that there must be a difference in order to use segmentation. What are the 4 requirements for segmentation, and explain the meaning of each requirement.
4. How does Marketing Research allow us to practice Marketing Segmentation?
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