The attached article highlights 7 strategies businesses are using to further develop relationships with their customers. Unfortunately a few of the hyperlink examples are broken (i.e. podcast, webinar). For each of the 7 examples I would like you to identify a business that you believe would strongly benefit from these strategies and a brief explanation for your answer (do not use the same company more than once and do not use a company that was mentioned in the article). Someone’s list might include…..Starbucks, Nike, Kansas City Chiefs, Ford, Ben & Jerry’s, The Wall Street Journal, and NBC. There are no resrictions on the companies you select.
1. Podcast
2. Twitter
3. Blog
4. Microsite
5. Webinar
6. E-Newsletter
7. Email campaign
The 2nd article of Salesforce ‘state of marketing’ is for your future reference – you do not need to do anything with it for class.
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