SCMG 305 APU Wk 7 McDonalds Forecasting for New Products Discussion

Week 7 Discussion: Forecasting for New Products

Course Objectives:

CO8: Evaluate new product forecasting utilizing structured judgment

Discussion Prompt:

For this Discussion, begin by choosing a company that supplies a product line you respect and use. Start with a (very) brief definition of the company, the product offering, and what factors cause you to respect the product. Next, come up with a new product that you believe this company should consider offering. You may choose either a revolutionary or evolutionary product (look for the definitions of these in Chapter 10 of your textbook). Then, based on your learning in the chapter 10 of the textbook, describe the steps you would take to develop the framework for a demand model for the product.

Discussion Guidelines