This case study includes 5 specific questions. Each question must be answered using at lease one reference and a minimum of 300 words. The questions are to be answered separately, including the particular reference(s). There is no need for a cover sheet.
Case Study: Mini-Case – Scandal at Penn State
Case Summary
- (1) In a narrative format, summarize the key facts and issues of the case.
- (2) Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case.
- (3) Consider the impact of the Sandusky scandal on Penn State. What organizational functions (management, marketing, human resources, etc.) were affected by the crisis?
- (4) Who are the internal and external stakeholders? How were the stakeholders affected?
- (5) Imagine you are a crisis management consultant called in to advise Penn State’s Board of Trustees after the scandal began.What steps would you recommend to contain the damage to long-term the university’s overall image and reputation? What factors should you consider and why? Please explain your reasoning regarding your recommendation.
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