saudi local company (micro environment _ ….)

Requirements

Part 1, around (500-700) words: Due week 6, on 27/2/2021. (Refer to the Textbook Chapters
2 & 3, and apply the following in

https://store.asqgrp.com/

context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.
   1. Customers’ persona.
      You should define:
      ▪ The target audience of your business.
      ▪ You will create three marketing personas that represent the organization’s target
      audience.
   2. Competitors analysis
      ▪ Competitor analysis
      Explain the impact of internet on the five forces (Porter’s five forces model).
      ▪ Benchmarking
      Review the digital marketing tools/platforms of 2-3 local competitors and pay attention
      to their tone and personality and analyze your competition’s digital marketing
      tools/platforms, base your analysis on what you’ve observed on your competitor’s
      digital marketing tools/platforms across all platforms.
   3. Digital Marketing Suppliers and/or Digital Marketing intermediaries.
      ▪ Review customer use of different types of digital publisher or media sites which may
      influence their decision.
2. Summaries the macro-environment variable your company needs to monitor when operating
   the digital marketing campaign. (two or three variables for each force are sufficient)
   ▪ Apply PESTLE strategic analysis tool in order to measure and assess the digital market.
   a.Technological forces.
   b.Legal forces.
   c.Economic forces.
   d.Political forces.
   e.Social forces