1. On page 453 of your textbook, please carefully read Case 11, “Nike-Spreading Out to Win the Race.” Also Carefully Read this week’s Assigned Readings, CH 11 all, CH 12, Org Change, bottom of pg 276-284.
A. How would you describe Nike’s current organizational structure – or is it a combination of structures?
B. If you were a consultant asked to help Nike redesign its structure to be more effective capturing more market share, while avoiding bad press Nike has received regarding outsourced labor practices, what recommendations would you make and why, that you believe would add value to the redesign of Nike’s structure ? It’s fine to recommend making small or big changes – whatever you think would add value.
2. On page 441-442 in your textbook, please carefully read Case 2, “Zara International – Fashion at the Speed of Light.”
A. Based on this case and your textbook readings for this week, what organizational structure or combination of organizational structures best describes Zara currently – please describe which elements of Zara fit the organizational structure(s) you choose?
B. As Zara focuses on increased online marketing and sales in the United States, do you see a need for Zara to change its current organizational structure(s), Why or Why not?
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