Select a recent PR campaign which promotes an issue, or an existing good reputation of an organization or its products/services (rather than a campaign aimed at repairing damaged reputation after a crisis). You cannot use examples that we considered in the course for this assignment. Gather as much pertinent information as you can and critically analyze the campaign. While your paper will include a description of the situation, strategy and tactics, the majority of your essay should be devoted to evaluating, not describing, the campaign. Explicitly refer to the relevant course concepts as you address the following questions:
1. What research informed the campaign? Discuss external and/or internal factors relevant to the campaign.
2. What seem to be a goal and objective(s) of the campaign? Who was the primary public for the campaign? What are their relevant characteristics?
3. How was the campaign implemented? What tactics were used?
4. How was the campaign evaluated? Was it successful? What recommendations would you make if this organization were your client?
Use the above questions as subheadings to organize your analysis in four sections. Include the list of references and images that illustrate the campaign. Your analysis must be at least 1200 words excluding subheadings and list of references. Format your essay in APA style (no need to include an abstract) and submit as a single PDF file
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