1- Prior to beginning work on this discussion forum, read Chapter 17 of the course textbook.
Answer the questions found at the end of the Case: Tommy Hilfiger at the opening of Chapter 17 in your textbook. Support your answer with at least one credible, recent source in addition to the course textbook. Your initial response should be 200 to 300 words.
Case: Tommy Hilfiger
Question 17-1: The chapter explains five international marketing orientations. Which one most applies to Tommy Hilfiger? Explain why.
Question 17-2: The chapter explains five elements in the marketing mix (product, price, promotion, brand, and distribution). In which of these have Tommy Hilfiger’s operating practices been the most standardized globally? Explain why this has been possible and desirable (Daniels, Radebaugh, & Sullivan, 2018, Chapter 17).
2- Prior to beginning work on this discussion forum, read Chapter 20 of the course textbook. Support your answer with at least one credible, recent source in addition to the course textbook. Your initial response should be 200 to 300 words.
- Define strategic international human resource management (IHRM). What role does IHRM play in the expansion of a company to a host country? What key components must an IHRM plan contain?
- Describe your ideal international career. Is it in the private sector, government, or nongovernmental organization (NGO)? What industry? What area (e.g., production, sales, HR, etc.)? What attracts you to this career? How has this course impacted your future career choice?
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